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Google PageRank Log Base Experiment
Google's PageRank toolbar uses logarithm scale with an unknown base to assign each page a number from 0 to 10. Various SEO experts have proposed this number to be anywhere from the value of the natural logarithm base e to number 10, including 3, 6, and 8. Knowing accurate value of this base number would be very helpful in Search Engine Optimization. This experiment is designed to find out what is the base of this logarithm. Enter at your own risk!
SERP Experiment Results Not Seen Elsewhere
Few more SEO experiments aimed to determine with high certainty weights of some major factors in Search Engine page ranking algorithms are in progress. However, for now details of experiments will remain business secret and only general results will be presented here. These results may not be valid in future as Google algorithm changes. And yes, these relate only to Google.
- Complete HTML title tag match with the query phrase is better than having additional words in the title. This means if your page is about very general topic or national/international business, don't put in title any other information than the most common description of the topic.
- Proportion and word distance of matched keywords in the title is related to the closeness looked for in the text. If title words are not closely matched, it's better to have longer non-focused article with a variety of words in them, and title should be longer too.
Next: More experiments and results will be published here very soon.
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Unofficial Dictionary - SEO terms related to this page:
* Algorithm is a list of instructions that tell search engines how to rank web-pages that are results of submitted queries.
* Backlink is a link to your site from another website. Incoming links, inbound links, in links, and inward links are all different names for the same thing.
* Link Popularity is the number of back links a page has, regardless of the quality of the pages or sites linking to it.
* Outbound Link is a link from your website to another site or page. Usually it sucks your web-site page rank. While there were no nofollow tags, that was OK. But then most visited sites started putting this tag, and as a consequence, while many people link to them and give away their PageRanks, these sites do not give any PR in return. What is happening is capitalization and concentration of Page Rank! Protection from SPAM is an excuse for that, while in reality, high PRs are main reason. SlashDot has much healthier approach. One solution to this is to link without this tag only to small and obscure sites with good content.
* Rank is position where a site appears in search results. We all want to be on top no matter if we deserve it. Therefore all these 'unnatural' ways of achieving optimal 'natural' search results.
* Search Engine Results Page (SERP) is a page that sometimes displays the results you were searching for.
* Spider is search engine bug (also known as bot or robot) that crawls the world wide web and gathers details of all flies (also known as web pages). When you want to find a particular fly, spider will point you in the right direction.
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