Targeted SEO Keywords Analysis
Knowing who will look for your business is one of the most important things in Search Engine Optimization.
Whether it is some attribute that describes users, or things they are looking for, or location, putting these keywords in pages will have significant effect on SEO. Very often ZIP codes can help a lot, as web-sites are not optimized for them, and that will help your website stick out of the crowd of search results. Also, focus on keywords rather than company name when writing your pages. People who look for your company will find it easily, and you don't need to optimize your pages for them, but for people who don't know about you.
Another important thing is highlighting all specific aspects of your business, things that are common for your industry, and things where you differ from your competitors.
For competitive business it is important to find out what keyword variations are most often typed in search engines- optimization for those where focus will yield the best results is financially most justified. Instead of focusing optimization around 1 or 2 word phrases that are most competitive and where your lower PageRank (PR) website may appear in top 100, it is better to optimize web pages around 2 and 3 word phrases that are also very competitive but will put your web-site in the top 10. For example: real estate top results have PR above 6, while lower PR's may appear in bottom half of first 100 results, while Chicago real estate top 10 results have PR between 3 and 6.
Sometimes Search Engine Optimization seems easy, and even trivial. Some clients ask 'What will you do for SEO?', and the obvious answer is, 'Change text, titles, filenames, and link text and link structure to redistribute website pagerank, and to put greater weight on the keyword phrases that we'll target, because at this point, web-site is simply wasting its potential.'. When said like this, it seems like it's going to take 2 hours. However, it is more complex than that. If no research and analysis were done, then it could take only 2 hours, but then results would be totally unpredictable. That would be trial-and-error method that would need to be implemented many times in order for a web-site to appear on top, if ever. However, the reason why SEO takes more time is that more analysis is done than trying, and that is also the reason why results are evident very early. Explaining in detail all the steps of the SEO process would take some time, and since this site is not about SEO tutoring, but about SEO consulting, details will not be revealed. If however you are looking for a tutor, dial the number on top.