Internet Marketing

Internet Marketing means marketing your business on the internet. There are many ways to do that:

You can pay for advertisement on some popular website related to your industry, but this requires constant investment.

You can subscribe to pay-per-click (PPC) service like Text-Ad-Links or Google AdWords, but that also requires constant money and time investment. Also, these clicks often do not end with purchase (sales).

The best way is to optimize your web-pages so that people searching for relevant services and products can easily find you in the search engine results. This is one time investment with a long term effect. Because over 80% of people discover new business over the internet with the use of search engines, it is very important to understand the significance of SEO.

Search Engine Marketing

Search Engine Marketing (SEM) is a set of strategies that include SEO, PPC, and other methods. Of these, Search Engine Optimization is the most important.

Read about related marketing methods and terms in the 'Unofficial Dictionary' below.

Next: Ethical SEO Strategies (White Hat).
Previous: SEO basics.

Tutorial Articles

Basic reading: The Anatomy of a Large-Scale Hypertextual Web Search Engine

Further reading: SEO references, Google papers, Google's patents.

Creative reading: Blue Hat SEO.

Unofficial Dictionary - SEO terms related to this page:

* Affordable is something that will not make you feel poor after you buy it.

* Backlink is a link to your site from another website. Incoming links, inbound links, in links, and inward links are all different names for the same thing.

* Click-Through-Rate (CTR) is a proportion of views of a link that end with a click.

* Conversion Rate is a proportion of clicks on a link that end with a purchase.

* Cost-Per-Click (CPC) is the amount an advertiser pays when someone clicks on the advertiser's link.

* Link Popularity is the number of back links a page has, regardless of the quality of the pages or sites linking to it.

* Link Text A word or phrase that describes a site link is linking to.

* Outbound Link is a link from your website to another site or page. Usually it sucks your web-site page rank. While there were no nofollow tags, that was OK. But then most visited sites started putting this tag, and as a consequence, while many people link to them and give away their PageRanks, these sites do not give any PR in return. What is happening is capitalization and concentration of Page Rank! Protection from SPAM is an excuse for that, while in reality, high PRs are main reason. SlashDot has much healthier approach. One solution to this is to link without this tag only to small and obscure sites with good content.

* Pay-Per-Click is same as Cost-Per-Click. Depending on whether you are clicker or advertiser, you may like more one or the other.

* Paid Listings is a directory listings where you have to pay to appear. How unexpected explanation! Why be on free listing when you can pay for it!

* Pay-For-Performance is same as Pay-Per-Click. Maybe more accurate would be 'Pay-For-Under-Performance' as most of these marketing packages are just so inefficient.

* Paid Placement is same as Paid Listings. Someone could not gain high SERP position for the first expression, so he invented the second.

* Rank is position where a site appears in search results. We all want to be on top no matter if we deserve it. Therefore all these 'unnatural' ways of achieving optimal 'natural' search results.

* Reciprocal Links are two sites linking to each other. Usually one will present itself as high PR site, while in reality it will have hundreds of links on that insignificant page that will link to you. In reciprocity, you will link to that website from your main page.

* Search Engine Marketing (SEM) is all marketing done to increase the visibility of a website in search engine results, and to expense of decreasing visibility of other websites in the same industry.

* Spam is something you don't want to deal with. In addition, it is something you don't want search engine to mistake your web-site for.

* Text Link Advertising is self evident.

* Website Promotion are all things explained on this site (and more) that serve to promote your business on the internet.

* Web-Site Directory is a site that is a collection of links to other web-sites on the internet.


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