I got nice traffic from SU on several web pages I made. However, I do have some disappointments with it. I developed few sites, and am trying to figure out, by analyzing web statistics, what kind of content users like the most.
Before sharing my findings, let me say that I do understand that users will vary a lot depending on what tags you stumble a page with. Different tags will bring different people. That being said, here are few findings:
- SU users like a lot, how shall I call it, ‘instant satisfaction’. To see cool picture, funny short video, some nice short wise saying. If content is brief (in regards of seconds needed to consume it), I guess stumbler’s mouse is still somewhere above ‘thumbs-up’ button, and he/she will instinctively stumble the page. If there is, god forbid, content that needs some contemplation, user may simply forget to stumble the page.
- TOP 10… BEST of … Users like a lot lists, so just put at the beginning of a title ‘top 10…’, ‘12 things…’ , ‘100 ways…’ etc, and users will stumble a page more. For one reason or another, users like to think that there is a finite list of something, and that your page will cover all there is to the topic, or if not all, that by some magic you did manage to include the real TOP 10, or THE BEST xyz… Now, if you reverse the order, and start with 10, 9, 8, …1; o boy, will the reader be anxious to get to the bottom of it. Lists are so pervasive in all media. I personally avoid putting list about anything, but that’s just me.
- Good design is VERY important, often more than a content! I am just a web developer, and will have to find some designer soon to polish my sites.
- SU users (and internet users in general) seem to have ADHD. They just like to jump from page to page. If your page is not designed in the right way, they won’t even spend 10 seconds on it trying to figure out the context of the content. I cannot really blame them. I often behave the same. There are billions of pages, and if author doesn’t bother to make a page the most readable and understandable, why would user bother reading it.
This is an excellent example of what I am talking about:
Very little time was invested in the page (site). However, stumbleupon response was way better than for many other pages in which I invested hours, days or weeks of writing and programming, and that have much more useful things to say, or have cool internet tools.
NOTE: above (almost exact) post I originally posted as a comment on Build Super Links and Traffic With StumbleUpon. I realized that I may as well make it a blog post that I can stumbleupon so that users can comment on it, providing a feedback to my ‘theory’ of stumblers and internet users in general.
UPDATE: most recent finding is that sTumblers definitely like to stumble upon this page. There were
3004 8000+ stumbles the first two days!
Are YOU a Stumbler? Please leave your opinion and comment.