Link Exchange and Link Trading

Certain SEO strategies try to exploit certain rules of search robots. Web-sites utilizing these are being penalized by search engines.

One of the most common strategies resemble SPAM. Some Search Engine Optimization 'Specialists' will offer, for certain amount of money, hundreds of links to your web-site coming from other web-sites, or others that offer massive link exchange or massive link trading. These web-sites are called link farms, as there sole purpose is providing hundreds of links to other web-sites. These SEO 'experts' know that number of links is one of many factors for increasing web-page rank in search results. However, they don't want to invest time and effort on doing real Search Engine Optimization by improving other 100+ factors, like for example content of your pages. They just want to make fast money by increasing your site's ranking by linking to it from the SPAM sites.

Once search engines detect this, your site will be penalized, and its position will fall below the level it would have if it didn't have any of these links! Avoid these scam SEO's.

If you have new website with original idea or if you are in a competitive business where top search results return pages with PageRanks 4 and up (for example: Chicago real estate), then web-site SEO may not be enough. If this is the case, this company will help qualified clients with a high PageRank page on this web-site. This is far better solution than link exchange or link trading. This page here will have better effect than linking from hundreds of low grade sites. Not only you will have an excellent page to put your content on, but will also be able to link to your web-page from it, which will also rise your PageRank to almost half that level. Note that since PR is a logarithmic scale, half of 5 is not 2.5 but is somewhere between 4 and 5 (it may still be 5!). Read more about this web-site promotion option by clicking on 'pagerank' link on top.

Note that PR increase by itself won't be enough. Real content SEO writing is necessary for a web page to appear on top of search engine results.

Next: Different search engines need different optimizations.
Previous: White Hat SEO.

Tutorial Articles

Basic reading: The Anatomy of a Large-Scale Hypertextual Web Search Engine

Further reading: SEO references, Google papers, Google's patents.

Creative reading: Blue Hat SEO.

Unofficial Dictionary - SEO terms related to this page:

* Affordable is something that will not make you feel poor after you buy it.

* Backlink is a link to your site from another website. Incoming links, inbound links, in links, and inward links are all different names for the same thing.

* Banned is - an obvious word. Websites that practice Black Hat are ban candidates.

* Cloaking is serving one page to human visitors, but a different page to search engine spiders.

* Link Popularity is the number of back links a page has, regardless of the quality of the pages or sites linking to it.

* Rank is position where a site appears in search results. We all want to be on top no matter if we deserve it. Therefore all these 'unnatural' ways of achieving optimal 'natural' search results.

* Reciprocal Links are two sites linking to each other. Usually one will present itself as high PR site, while in reality it will have hundreds of links on that insignificant page that will link to you. In reciprocity, you will link to that website from your main page.

* Spam is something you don't want to deal with. In addition, it is something you don't want search engine to mistake your web-site for.

* Spider is search engine bug (also known as bot or robot) that crawls the world wide web and gathers details of all flies (also known as web pages). When you want to find a particular fly, spider will point you in the right direction.

* Text Link Advertising is self evident.

* Website Promotion are all things explained on this site (and more) that serve to promote your business on the internet.


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