SEO Consultant

seo consultant laza Who am I and how did I become search engine optimization consultant?

I am just a guy with affinities towards technology. What helped me the most to understand how search engine results work is the fact that I spent thousands of hours on the internet, surfing and searching for different things. I gained an intuition for search results, or to put it better, I learned what I needed to type in order for results to return what I was looking for. I learned it by using 'advanced' searches often, and by learning the syntax to do these advanced searches through the regular search box. By doing this, I actually gained a feeling for how all these search query variations affect ordering of search results. Analyzing and comparing how different queries were matching text in different pages they were returning, I learned in which ways the use of natural (organic) language is beneficial.

Once I had my own web-site, I assumed there would be other people who could find some of the things I've done useful, and I then thought about what searches they would be doing if they wanted to find some of the things my web-site had to offer. I wrote my pages accordingly.

However, it was an obvious thing that many other things beside the page text affected search results, so I got interested in the more technical side of it. I read some technical papers and dissertations from guys who made these engines, and an engineering degree that I have has helped me understand these papers better. I read many articles, blogs, and forum discussions. All these bits of information filled in the gaps I had in my knowledge, and further strengthened my intuition on the subject.

I found out that people are paying enormous money for optimization and internet marketing of their web-sites, and since this was such an easy thing to me, I decided to do Search Engine Optimization (SEO) job on a side... and then full time. Small business owners now have an alternative to paying those absurdly high fees. Request a quote from me, or propose a price for the project yourself.

If you are still wondering who I am, then you probably missed to see example search ranking phrases on the main page. Search for them and you will be able to read more about me and some things I've done in the past.

SEO Expert

I do not like word 'expert', word 'consultant' is much better. Still, I am using both because of SEO - people seem to be searching for SEO experts as much as they are searching for SEO consultants.

Next: Search engine algorithms are kept secret. See how SEO professionals learn stuff.
Previous: Keyword analysis.

Tutorial Articles

Basic reading: The Anatomy of a Large-Scale Hypertextual Web Search Engine

Further reading: SEO references, Google papers, Google's patents.

Creative reading: Blue Hat SEO.

Unofficial Dictionary - SEO terms related to this page:

* Affordable is something that will not make you feel poor after you buy it.

* Ethical is an ability to distinguish right from wrong, good from bad, and to responsibly strive to do right and good.

* Query is the same as Keywords, only with implicit question mark.

* Rank is position where a site appears in search results. We all want to be on top no matter if we deserve it. Therefore all these 'unnatural' ways of achieving optimal 'natural' search results.

* Search Engine Optimization (SEO) is a process of improving the volume and quality of traffic to a web site from search engines via natural (organic or algorithmic) search results. This process includes optimization of humans who make web-sites to achieve higher performance in web-site design by trying to figure out what exactly are search engines doing. Once they find out, few guys in search engine companies change how these engines work, so that other SEO guys would have what to do in their free time - as if we didn't hear about books, television, travel, and dance!


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